Pester Power

Almost every parent's been there. Andrea Boss is a mum of two and a victim of pester power.

"Pester power basically is when children actually nag their parents to the point where the parent has to actually purchase an item they did not want." The Deputy Director of WA's Public Health Institute, Dr Melissa Stoneham says more and more parents are feeling the pressure of nagging. "Being a parent myself I've been exposed to pester power on many occasions, but there are things parents can do. There are also things supermarkets can do."

A recent study by the University of Newcastle shows. Three quarters of parents surveyed said they'd been pestered in the shops most commonly, for chocolate and a whopping seventy per cent of parents said they give in.

According to Dr Stoneham standing up to kids is made all the more difficult by the strategies used by supermarkets - such as tempting little ones by placing kids favourites at eye level.

But there are some simple ways to beat kids at their own game.

First - Leave them at home.

"If you can avoid taking your kids shopping, that's the number one hint, but clearly that's not always possible."

If your bringing the kids shopping - bring along a healthy snack.

"Children are attracted to bright packaging so if you can give them a snack that's going to entertain them while they're sitting in the trolley or walking alongside you while you're shopping, that's a good idea."

Explain to your children you already have a set budget.

"If your child's a little older you could try giving them some pocket money so that they understand the value of money and how long it takes to save up to buy the item that they're pestering for."

Dr Stonehams's fourth tip is - be consistent.

"If you give in once, the children will know you're a bit of a push over and mum's going to give in or dad's going to give in so try to be consistent."

And finally, let your kids help select your groceries

"If you're in the pasta aisle, and there's you know, so many different types of pasta, if you give kids the choice about, like what shape of pasta would you like to purchase this week?"

And if you don't have kids, but see a parent getting pestered, Dr Stoneham has a tip for you too. "Give them a sympathetic look and keep shopping. There's is nothing worse than someone else trying to interfere with a parent trying to do their job."