Online Sales

Reporter: Lynda Kinkade

If you believe the hype, forget about going to the Boxing Day Sales. The biggest spending spree is expected to start tomorrow. And the best part -- there's no queue at the checkout.

It's called Click Frenzy and for 24 hours it centralises all the best deals online on the one site. The aim is to mimic America's Cyber Monday Sales. Last year more than 10 million online shoppers spent over a billion dollars in just 24 hours.

From 7pm tomorrow the frenzy will begin; hundreds of Australia's biggest retail brands will offer thousands of deals and if it's a success, this could be a turning point for Australian retailers. "Potentially this could be a game changer. This is a chance for local retailers to attract customers back and increase loyalty", said Dr. Brent Coker, an Internet Consumer Psychologist from Melbourne University.

Brands like Myer, Dick Smith, Target, Bonds and Dan Murphys, will all be offering website only specials in an all-out retail assault.

According to IBISworld, online spending is expected to increase by more than 30% in the lead-up to Christmas.

"The expectation is high and I think retailers need to step up to the plate and offer these deep discounts", said Dr. Coker.

"There is a risk here that so many people will participate in Click Frenzy that websites will go down and they'll crash", he added.

Hoping to tap into the online traffic, other websites are offering extra special deals. From now until Wednesday -- on Appliancesonline -- you can save $300 on a Samsung front load washing machine; there is a $450 saving to be made on a Fisher and Paykel fridge; and if you're after a new plasma TV, you can save $200 on a 51 inch Samsung.

From 11am tomorrow for just 12 hours, Catch of the day will offer flash sales. Every 30minutes a new deal will be offered and founder Gaby Leibovich claims you can find presents for just $1. The last flash sale saw over 1.5 million customers take part.

TheHome.com.au will be offer savings of up to 70% and for Today Tonight viewers an additional $10 off any purchase.

Rather than claiming all the commission they earn, Starthere.com.au give some of it back to loyal customers. Chief Executive Dr. Adir Shiffman says it is free to join. "As a special offer to Today Tonight viewers, we'll provide a free upgrade to a Gold membership which provides even more cash back on every purchase", he said.

Customers Ethan and Rachel Sifris claim savings are huge. "You've got products at an excellent price, a sales price, but on top of that you get the cash back which can be up to 15%", the couple said.

And if you really want to feel good about shopping, visit Gothat.com.au. Founders Della Pin and Belinda King are giving half their commission to charity. "Gothat is a site that allows shoppers to get the best daily deals and support their favourite charity or school", they said.

For more information:

www.clickfrenzy.com.au

www.thehome.com.au

www.catchoftheday.com.au

www.starthere.com.au

www.gothat.com