3D TVS

REPORTER: SALLY OBERMEDER

They are calling it the biggest breakthrough in television since colour -- TV you think you can touch.A handful of 3D TV's are available in theis country -- you don't need glasses and the picture is amazing. At the moment they are only used for advertising, commercial purposes, but come April, 3D TV's will be ready for your lounge room. The revolution has begun.

The Hollywood 3D revolution, has been sparked by the billion dollar movie juggernaut - Avatar, which is coming to the small screen. "It will work like a TV, and then you'll actually hit a button on the TV to go into 3D mode, put the glasses on and that is when you get the 3d experience. Other than that it will work exactly the same as an ordinary television set", said Mark Leathan, head of Samsung Marketing.

Samsung are leading the race to get 3D TVs into our lounge rooms. "We're one of the innovators in this space. We will have 3D across three different technologies, LED, LCD and plasma and we'll be leading that space from April with 3D TV's and 3D Bluray", Mark said. Mark says 3D TVs will deliver a high definition picture and a price that won't scare off punters. "You're talking 10% more than the average TV today. That being the case, we are very fast adopters of new technology, we've seen the new technology in the past come through very fast. Launched in April, we think maybe 10% of homes in the first year, and then from there on, a lot of it will be driven by the content that comes available with the media companies whether it be games, movies or free to air TV", Mark said.

Broadband innovators, Alcatel Lucien were one of the first companies to utilise 3D TV's. Spokesperson, Geoff Hayden says, "This one's great because we can use it in a commercial environment for showing advertising in a casino or in a shopping centre, or just for entertainment services".

"The reality is 3d is a long way off from your living room", said Gadget Guy, Peter Blasina. Peter says don't believe the 3D hype. "Were still kind of convincing people to come across to HD and digital -- and then were throwing this new one into the mix", he said. he biggest drawback is the lack of 3D content. "The studios currently have 26 movies under development -- almost all of them are under animation in Hollywood. That's great, but were talking about a few movies -- there aren't enough 3D cameras out there to supply all the content were watching", Peter added.

He says we are at least five years off from seeing 3D TVs in the lounge rooms of average Australians. "I would just hang back and let this one wash over. There are plenty of other technologies that you can put in your lounge room this year, that will change your viewing experience, but it won't be 3D", Peter said. "Whether you're a kid or an adult or just want an immersive experience, I think 3D is the real way to go forward", Mark said.

Contacts and information

www.samsung.com/au/

Panasonic:

To learn everything you need to know about 3DTV and Panasonic's exciting 3DTV product go to

panasonic.net/avc/viera/3d

panasonic.net/avc/viera/3d

From Samsung:

Samsung Turns on Tomorrow with 3DTV

3D is undoubtedly going to be the game-changing home entertainment technology of 2010 with Samsung continuing to propel it forward. At this year�s International Consumer Electronics Show (CES), Samsung unveiled its extensive new line-up of 3D-capable home entertainment products including an advanced 3D television, sophisticated 3D Blu-ray player and stylish active shutter 3D glasses giving consumers the ultimate 3D experience in their own living room.

As more and more content is going to be produced for 3DTV, consumers can expect the experience of going to the cinema in their very own living room. 3D provides more depth, better image quality and the type of realism movie goers are already enjoying. Samsung's custom-designed 3D chip from its semiconductor division means it can deliver leading 3D image quality. Viewing 3DTV at home still requires specially designed glasses to suit the screen as this provides the best 3D experience.

Samsung's extensive lineup of LED TVs also includes a number of interactive connectivity features and state of the art design. These additions are part of Samsung's promise to bring the future of television to the consumer today by offering faster access to meaningful innovations. So as well as enjoying 3DTV image quality consumers can download content online direct to the TV giving them more freedom and choice.

3D will be offered on all the popular television formats, including LCD, plasma and LED. Samsung is also including technology that converts existing 2D content to 3D in real time using a new video processor. This allows viewers to watch sports and their favourite movies in either 2D or 3D.

Having 3DTV doesn't mean having to spend thousands and thousands of dollars as Samsung will be making it available in more affordable models. Australians can expect the first Samsung 3DTVs to hit shelves around April.

Samsung 3D product lineup are all compatible with multiple 3D standards including half and full HD resolution formats, as well as the Blu-ray Disc Association ratified "Blu-ray 3D" standard giving consumers peace of mind knowing that all their 3D devices will work perfectly together.