Seven and the Wallabies

02 Jun 2005, 10:52:06 AM

Seven scores with the Wallabies

Seven signs long-term agreement to broadcast Australia's rugby test campaigns until 2010.

The Seven Network has signed a long-term agreement to broadcast Australia's rugby test campaigns in Australia until 2010. This year Seven celebrates a ten year partnership with rugby and the new agreement will see Seven continue to be the network of the Wallabies for a further five years covering 2006-2010.

The agreement was signed with the News Limited, the global licensee of SANZAR (the consortium of the South African Rugby Football Union, New Zealand Rugby Football Union and Australian Rugby Union), and delivers to Seven one of the major sports events on television.

Seven will be covering the expanded tri-nations test series between Australia, New Zealand and South Africa. From 2006, the Wallabies are committed each year to a three test Bledisloe Cup series against New Zealand and a three-test series against South Africa.

"Seven is delighted with the new agreement," said Mr David Leckie, Chief Executive Officer, Broadcast Television, Seven Network Limited. "The Wallabies are on broadcast television ensuring the broadest possible audience for rugby and we have secured a strong sports franchise on terms which make sound business sense."

"Seven's coverage of the Rugby World Cup in 2003 ranks only behind the Olympic Games in Sydney as the most-watched event in television in Australia and the Wallabies' tests continue to deliver strong audience ratings and advertising revenue".

"Big-time Australia rugby tests are a marquee event in sports television. We are looking forward to continuing to work closely with rugby as we celebrate a ten year partnership this year and head into our new five year broadcast rights agreement," Mr Leckie said.

Seven - the best is yet to come in sports.

Seven - with its coverage of the Olympic Games, the Rugby World Cup, the Melbourne Cup and the Australian Open - is recognised as one of the world leaders in event sports television.

On Seven over the coming eight months:

  • Australia's forthcoming one-day cricket campaign

  • the Wallabies' rugby test campaign across Australia, South Africa and New Zealand

  • Australia's push for the Davis Cup

  • the Spring Racing Carnival (including the Caulfield Cup)

  • the Melbourne Cup Carnival

  • the World Gymnastics Championships (being held in Melbourne and live in primetime)

  • The Australian Open Tennis Championships

  • The XX Olympic Winter Games from Torino, Italy

Seven is also the network of the Games of the XXIX Olympiad in Beijing in 2008.