Seven's Olympic Games coverage – an overview

12 Aug 2004, 11:21:32 AM

  • Daily live coverage from 3:30pm, EST and stretching through primetime and into morning and a special Olympic edition of Sunrise. Olympic related programming 23 hours a day for 17 days. More than one in three gold medal events occur in primetime in Australia.

  • 400 people will be involved in the Australian television coverage with major production and transmission centres in Athens and Australia creating Seven's Olympic Games coverage, Sunrise, Seven News and The Dream with Roy and H.G.

  • More than 100 specialists from Seven will play a critical role in the global television coverage with Seven again contracted by an Olympic broadcasting organisation to provide technology, crew and to produce television coverage of all swimming, diving, water polo and synchronised swimming events in Athens. Seven produced the global television coverage of all swimming events in Sydney.

  • Seven will draw on more than 1,000 cameras and 55 outside broadcast units, and will deploy dedicated cameras in the athletes' village and at all major venues and precincts in Athens to provide a broad and extensive coverage for Australian television.

  • Seven's coverage will access 70 separate vision feeds into the network's coordination centre – with 15 dedicated satellite vision and audio feeds then forming the foundation for the coverage.

  • Seven will use 3,000 hours of satellite and digital video network time, 100 videotape machines and 500 television monitors in addition to the global television coverage technology.

  • Building on the network's analogue and standard definition digital coverage of the Olympic Games, Seven is creating an additional 16:9 digital channel on Channel 71. This channel will integrate vision with enhanced data packages offering the latest Olympic news and results as they happen, an Olympic medal tally and fact file, and building on Seven's success with sms tv on Sunrise, an opportunity for viewers to interact with the network's broadcast through SMS voting and a “soapbox ticker”.

  • Seven's Olympic online presence will feature a register for SMS and email alerts to keep viewers and online participants in touch with events and news. The website will include the latest medal tally, Olympic results and news, SMS and online polling, as well as a real-time Olympic programme guide for Seven's coverage on