L'Oréal Paris Face That Stops The Nation?

17 Sep 2004, 02:00:41 PM

The Seven Network, in conjunction with L'Oréal Paris, today launched the 2004 L'Oréal Paris Face That Stops The Nation competition. Now in its third year, the competition sees five lucky finalists represent their state during the Melbourne Cup Carnival and vie for the overall title of L'Oréal Paris Face That Stops The Nation.

The finalists will experience all the glamour and excitement that comes with being a Melbourne Cup Carnival VIP – hair and make-up makeovers, designer outfits and millinery, glamorous parties, all the Carnival race days, together with photo shoots and media appearances.

And one lucky winner, as voted by the Australian public, will be named the L'Oréal Paris Face That Stops The Nation and win a trip for two to Paris, care of L'Oréal Paris. In addition, the Face will be an Ambassador for the Victorian Racing Club and the Seven Network during the 2005 Melbourne Cup Carnival.

The finalists will epitomise everything that is the Melbourne Cup Carnival – style, glamour, class, energy and excitement. The winner will be selected by viewers and announced during Seven's Melbourne Cup Carnival coverage on Oak's Day.

Entry into the L'Oréal Paris Face That Stops The Nation is via coupon in News Limited Sunday newspapers or New Idea magazine throughout September:

  • New South Wales - The Sunday Telegraph

  • South Australia - The Sunday Mail

  • Victoria - The Sunday Herald Sun

  • Western Australia - The Sunday Times

  • Queensland - The Sunday Mail

A panel of celebrity judges including the Seven Network's Steve Oemecke, Triple M's Mike Fitzpatrick and News Ltd's Fiona Byrne will select the five state finalists. The state representatives will then fly to Melbourne and be propelled into the glamorous worlds of fashion, racing and television. They will work closely with the L'Oréal Paris Beauty Director and a fashion stylist for their various A-list appearances throughout the Carnival. Viewers will be able to see the finalist's transformations and their day to day activities in Seven's coverage of the Melbourne Cup Carnival.

According to the 2003 L'Oréal Paris Face That Stops The Nation winner Alesha Kelly, the Face competition was an amazing experience. “It was a dream come true. I was so proud to represent WA – I still can't believe I won.”